BMW - Flash Projection

Very interesting advertising concept by BMW.

Great TED Discussion on Perception

A very humorous and and insightful look at perception in advertising, and life in general. If you are not familiar with TED and you are in business, you need to check it out at the TED website.

Floyd Devine at Full Sail University

As I near the end of my Masters in Entertainment Business at Full Sail University, I have come to understand the value of personal branding. Putting the name Floyd Devine out in cyberspace in a productive and creative way is crucial in today's entertainment industry. Protecting that personal brand is just as critical and the more exposure your personal brand has in the wider "web", the more important it becomes to monitor and protect your brand. In the near future, I intend on Floyd Devine becoming a viable brand, with its own living presence on the web. It should be a fun journey, and one I intend on making enjoyable for everyone that encounters the Floyd Devine brand.

ASHMIN SKYY "WRAPPED IN LOVE" WORLD PREMIERE

Harry Potter 7

Watched the new Harry Potter movie this week - in IMAX. Breaking the 7th book into two films was a brilliant idea. The book itself is really a two part story; the journey of discovery, and the confrontation. HP7 follows the book more closely than the previous films and allows for better development of the final story. Bring a handkerchief though. Part one of the story is gut wrenching and darker than anything seen in the Harry Potter series to date. At least part two should be more action than angst.

I was surprised by one development at the end of the film. Not to give anything away, but one of the main plot points is told out of order with the result, in my opinion, that a major "decision/turning point" for Harry can not be portrayed in the film. Basically, the film leads Harry down one path instead of letting him choose between two courses of action.

Overall, I have to rate the first part of "The Deathly Hallows" very highly and recommend it as a "must see". Seeing it in IMAX adds to the experience and should be done if possible.